Stash
A travel app built around planning your trips through your saved social media content. This is the product of our 30 day start-up validation sprint
Industry:
Travel
Duration:
6 weeks
Role:
UI/UX Designer
Partner:
Rohina — UI/UX Designer
Our Problem Space
Right now, saving content on social media feels like dropping things into a black hole. It’s basically an Explore page 2.0—full of stuff we resonate with but without a way to actually find it when we need it.
We did different types of user testing to figure out if our product would be a success and to help us scope down our project.
TEST 1
Are people willing to use a 3rd Party App?
We gave users a "real" product for 2 weeks
This test allowed us to analyze how users would respond to our product without having to build a full MVP and what view would ressonate.
TEST 2
Does this product have scale?
We created a funnel that would use fake content to get real metrics
From this, we would track KPIs and gain information on our potential demographic
TEST 3
Which Vertical is this Best Suited for?
We analyzed the content people sent us the first two weeks → analyzed potential pain points → concept tested with people from different communities
SOLUTION
Stash – a travel app that gets you to all your favorite places
People plan trips around their saves but TikTok and Instagram aren’t optimized for that.
We created: a clear map – only your saves + travel planning mechanics
INSIGHT 1
People plan around
“must go destinations”
Allow people to generate other potential travel spots around key locations
INSIGHT 2
People plan in the moment, some plan ahead
Let’s design for both and form a fluid planning experience
INSIGHT 3
Travel doesn’t have immediate value
Create a casual use-case. We developed a way to see the saves closest to your location.
SOLUTION
Stash – a travel app that gets you to all your favorite places
People plan trips around their saves but TikTok and Instagram aren’t optimized for that.
We created: a clear map – only your saves + travel planning mechanics
INSIGHT 1
People plan around
“must go destinations”
Allow people to generate other potential travel spots around key locations
INSIGHT 2
People plan in the moment, some plan ahead
Let’s design for both and form a fluid planning experience
INSIGHT 3
Travel doesn’t have immediate value
Create a casual use-case
Our Problem Space
Right now, saving content on social media feels like dropping things into a black hole. It’s basically an Explore page 2.0—full of stuff we resonate with but without a way to actually find it when we need it.
We did different types of user testing to figure out if our product would be a success and to help us scope down our project.
TEST 1
Are people willing to use a 3rd Party App?
We gave users a "real" product for 2 weeks
This test allowed us to analyze how users would respond to our product without having to build a full MVP and what view would ressonate.
TEST 2
Does this product have scale?
We created a funnel that would use fake content to get real metrics
From this, we would track KPIs and gain information on our potential demographic
TEST 3
Which Vertical is this Best Suited for?
We analyzed the content people sent us the first two weeks → analyzed potential pain points → concept tested with people from different communities
Stash
Stash
A travel app built around planning your trips through your saved social media content. This is the product of our 30 day start-up validation project
Industry:
Travel
Duration:
6 weeks
Role:
UI/UX Designer
Partner:
Rohina — UI/UX Designer
SOLUTION
Stash – a travel app that gets you to all your favorite places
People plan trips around their saves but TikTok and Instagram aren’t optimized for that.
We created: a clear map – only your saves + travel planning mechanics
INSIGHT 1
People plan around
“must go destinations”
Allow people to generate other potential travel spots around key locations
INSIGHT 2
People plan in the moment, some plan ahead
Let’s design for both and form a fluid planning experience
INSIGHT 3
Travel doesn’t have immediate value
Create a casual use-case
Our Problem Space
Right now, saving content on social media feels like dropping things into a black hole. It’s basically an Explore page 2.0—full of stuff we resonate with but without a way to actually find it when we need it.
We did different types of user testing to figure out if our product would be a success and to help us scope down our project.
This test allowed us to analyze how users would respond to our product without having to build a full MVP and what view would ressonate.
TEST 1
Are people willing to use a 3rd Party App?
We gave users a "real" product for 2 weeks
TEST 2
Does this product have scale?
From this, we would track KPIs and gain information on our potential demographic
We created a funnel that would use fake content to get real metrics
TEST 3
Which Vertical is this Best Suited for?
We analyzed the content people sent us the first two weeks → analyzed potential pain points → concept tested with people from different communities
A travel app built around planning your trips through your saved social media content. This is the product of our 30 day start-up validation project
Stash
Industry:
Travel
Duration:
6 weeks
Role:
UI/UX Designer
Partner:
Rohina — UI/UX Designer